Privacy Policy
Effective Date: March 14, 2026 · Last Updated: June 29, 2026
Herb’s House Coffee (“we,” “us,” “our”) operates the websites at hello.herbshouse.io and marcom.herbshouse.io. This policy explains what personal information we collect, how we use it, and how you can contact us about your data.
How We Connect Your Activity to Your Identity
When you browse our site, we record page views and clicks tied to an anonymous session cookie. If you later submit a form (for example, a waitlist signup or contact request), we link that earlier browsing activity to the information you provide—such as your name and email address. This means your previously anonymous visit history becomes associated with your identity once you choose to share your information with us.
Information We Collect
Information You Provide
When you fill out a form on our site—such as a waitlist signup, contact form, or membership inquiry—you may provide:
- Name (first and last)
- Email address
- Phone number
- Company name or message text
Information Collected Automatically
When you visit our site, we automatically collect certain technical information:
- IP address
- Browser type and version (user agent)
- Pages you visit and links you click
- Referring website (how you found us)
- UTM campaign parameters (e.g., utm_source, utm_medium) from links you followed to reach our site
Cookies
Session Cookie
We set a first-party cookie called _hh_sid when you visit our site. This cookie contains a randomly generated identifier (no personal information) and lasts for 30 days. It lets us recognize your browsing session across page visits so we can understand how visitors use our site.
Authentication Cookies
Our management dashboard (marcom.herbshouse.io) and content editor use Clerk for authentication. Clerk sets its own session cookies on those authenticated routes only. These cookies are not set when you browse our public landing pages.
Analytics and Advertising Cookies
When advertising features are turned on, our advertising and analytics partners set cookies and similar tracking technologies on our site to measure how our pages are used and to support targeted advertising. These cookies are not loaded if you opt out on our Privacy Choices page or if your browser sends a Global Privacy Control signal.
How We Use Your Information
- To respond to your inquiries and process membership requests
- To understand how visitors interact with our site so we can improve it
- To identify returning visitors and personalize your experience
- To send you information you requested (when our email service is active)
How We Share Your Information
We share data with service providers that help us operate, measure, and improve our site. We also work with advertising and analytics partners that help us measure our site and support targeted advertising. You can opt out of targeted advertising on our Privacy Choices page. We work with these service providers:
- Neon — Hosts our database where your information is stored.
- SendGrid — Delivers emails on our behalf. SendGrid receives your email address only when we send you a message.
- Vercel — Hosts our websites and may process request logs that include IP addresses.
- Twilio — Processes and delivers text messages (SMS/MMS) on our behalf. Twilio receives your phone number only when we send you a text message. See our Terms of Service for details on our text messaging program.
- UploadThing — Delivers images displayed on our pages through its content delivery network (CDN) at ufs.sh. When your browser loads these images, UploadThing may receive your IP address and browser information (user agent).
- Google Fonts — We use typefaces from the Google Fonts library, but they are downloaded and bundled into our site at build time. The fonts are served directly from our own servers, so your browser does not contact Google when you visit our pages. Google does not receive your IP address or any other information through our use of these fonts.
- Advertising and analytics partners — When advertising features are turned on, we work with advertising and analytics partners that use cookies and tracking technologies on our site. These partners may receive usage data such as your IP address, the pages you view, and cookie or device identifiers so we can measure our site and support targeted advertising. They are not loaded if you opt out or if your browser sends a Global Privacy Control signal.
Email Tracking
When we send you email, we may include a small transparent image (tracking pixel) and use redirect links to understand whether the message was opened and which links were clicked. This helps us send more relevant content. Open and click events record your IP address and browser information.
Text Messaging (SMS/MMS)
Messages We Send
We may send you text messages for account verification (one-time passcodes) and waitlist notifications related to Herb’s House Coffee services. These messages are sent through our messaging service provider, Twilio.
SMS Data We Collect
When you enroll in our text messaging program, we collect:
- Your mobile phone number
- Your consent status (whether you have opted in or out of text messages)
- Message delivery records (timestamps, delivery status)
How SMS Data Is Used
We use your phone number and messaging data to:
- Send one-time verification codes for account signup
- Send waitlist notifications when your waitlisted service becomes available
- Maintain records of your consent and messaging preferences
Consent and Opt-In Data
SMS Data Sharing Policy
We do not sell, share, or provide your mobile phone number or SMS/MMS consent data to third parties for marketing or promotional purposes. All categories described in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Your consent to receive text messages applies only to Herb’s House Coffee and the specific messaging program(s) you enrolled in. For full details on our text messaging program, see our Terms of Service.
Message Frequency
Message frequency varies. Verification codes are sent once per login or signup attempt. Waitlist notifications are sent infrequently—typically one to three messages per interaction. Msg & data rates may apply. Reply STOP to unsubscribe. Reply HELP for assistance.
Opting Out
You can opt out of text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive one final confirmation message and no further texts. You may also contact us at privacy@herbshousecoffee.com to request removal from our messaging program.
Costs
Message and data rates may apply depending on your mobile carrier and plan. We do not charge for text messages, but your carrier may.
Help
Reply HELP to any message for support information, or contact us at privacy@herbshousecoffee.com.
Your Rights Under Texas Law (Texas Data Privacy and Security Act)
If you are a Texas resident, the Texas Data Privacy and Security Act (TDPSA) gives you the right to:
- Confirm whether we are processing your personal data and access that data
- Correct inaccuracies in your personal data
- Delete personal data we have collected about you
- Obtain a portable copy of the personal data you previously provided to us
- Opt out of the processing of your personal data for (1) targeted advertising, (2) the sale of personal data, and (3) profiling in furtherance of decisions that produce legal or similarly significant effects concerning you
To exercise any of these rights, email us at privacy@herbshousecoffee.com. To opt out of targeted advertising, you can also visit our Privacy Choices page, and we honor the Global Privacy Control universal opt-out signal described below.
Right to Appeal
If we decline to take action on a request you make under the TDPSA, you may appeal our decision by emailing us at privacy@herbshousecoffee.com. We will respond to your appeal and explain the reasons for our decision. If we deny your appeal, we will provide you with a method to contact the Texas Attorney General to submit a complaint.
Global Privacy Control
We recognize the Global Privacy Control (GPC), a browser setting you can turn on to signal that you want to opt out. When your browser sends a GPC signal, we treat it as a request to opt out of targeted advertising and the sale of personal data, and we do not load our advertising or analytics tools—you do not need to take any other action.
Do Not Track Signals
Most web browsers offer an older “Do Not Track” (DNT) setting. Because there is no common standard for interpreting DNT, our site does not respond to DNT signals. We do, however, honor the newer Global Privacy Control signal described above, and you can opt out of our advertising and analytics tools at any time on our Privacy Choices page.
Third-Party Collection
When advertising features are turned on, our advertising and analytics partners use cookies and tracking technologies on our site to collect usage data—such as the pages you view and your IP address—so we can measure our site and support targeted advertising. You can opt out of targeted advertising on our Privacy Choices page.
Reviewing and Correcting Your Information
You may request to review, correct, or delete the personal information we hold about you. To make a request, email us at:
We will respond to your request within 30 days. We may ask you to verify your identity before fulfilling your request.
Data Retention
We retain the information described in this policy for as long as it is needed to provide our services and fulfill the purposes outlined above. Session tracking data and form submissions are stored indefinitely unless you request deletion.
Changes to This Policy
We may update this policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. If we make material changes to how we handle personal information, we will post a notice on our website before the changes take effect.
Contact Us
If you have questions about this privacy policy or our data practices, contact us at: